This year in media, I will be producing, planning and evaluating a horror film trailor, advertisement and magazine cover.

I plan to look at products similar to that of the ones that I will be creating, identifying the code, conventions and repertoire of the horror genre so that my products will be as close to the genre as possible.

Thursday, 10 November 2011

28 Days Later - Film Poster Analysis.

Woman In Black - Film Poster Analysis

Let Me in - film Poster Analysis

Conventions of a Horror Film Poster.

Film Poster feature many different elements, these include:
  • Film Title - usually an inigma or clue as to the narrative of the film e.g. Let Me In.
  • Tagline - typically supports the title by elborating on the enigma e.g. Innocence Dies. Abby Doesn't
  • Releases date.
  • Web link.
  • Actors/Actresses names.
  • Billing Block - including pruducers, driectors, distributors, sound engineers and editors.
  • Colour pallet (typically of three colours, usually red, black and white in horror genre posters).
  • USP - this could be the star, director, narrative or maybe an adaptation.
  • CGI Image (usually featuring the star of the film accompanied by the danger, blood or an enigma).

Conventions of a Film Poster.

Film Poster feature many different elements, these include:
  • Film Title.
  • Tagline.
  • Releases date.
  • Web link.
  • Actors/Actresses names.
  • Billing Block - including pruducers, driectors, distributors, sound engineers and editors.
  • Colour pallet (typically og three colours).
  • USP - this could be the star, director, narrative or maybe an adaptation.
  • CGI Image (usually featuring the star of the film).

Sunday, 2 October 2011

Pleasure of Viewing

Emotional Pleasures
This is when a film provokes emotion in the audience, e.g. crying or laughing.

















Visceral Pleasures
This pleasure is defined by how a film is put together and how it construction effects the audience e.g. revulsion or giddiness. 















Intellectual Puzzles
Some films present the audience with the task of solving problems or puzzles, the pleasure is found by debunking the twist in the film before the characters have realised themselves.
















Cross-culture Attraction
It has been suggested that one of the most attracting thing about films is their ability to break the social norms, audiences can indulge themselves into a world where established moral, social and legal boundaries are broken.

Genre Communities
Every genre has it's own audience, these audiences create "cultural communities" of fans sharing the pleasures offered.

Thursday, 22 September 2011

Horror Genre Moodboard and Analysis.

C


Characters:

  • In films of the horror genre, the audience are usually presented with a protagonist, who is usually female (the last girl) e.g. Karen in "The Grudge" or Laurie in "Halloween". The protagonist usually survives to the end of the film defeating the villain and overcoming all of the obstacles that are presented. 
  • When an audience watches a horror film they also expect some sort of villain, who usually kills the secondary characters in the story, however is unable to defeat the protagonist e.g. Michael Myers or Freddie Krueger.
  • The battle between the characters is usually a metaphorical battle too, for example good vs. evil and light vs. dark.

Audience:

  • The audiences that go to watch horror films are usually that of people in their late teens or middle aged, partly due to the certification of the films. 
  • Additionally, it has been suggested that horror films have been more targeted to male audience due to the violence and "male gaze" - partly supported by the fact that a woman is usually the surviving character. 
Setting:
  • Horror films are set in all manners of places, typically people think of secluded, dark or haunted areas, but, some horror films are set everyday places, this could be to lure the audience into a false sense of security. 
Themes:
  • Fear
  • Isolation
  • Good vs. bad
  • Known vs. unknown
  • Purity vs. sin
  • Strong vs. weak
  • Premonitions
Style:
  • In horror films, extreme close-ups, establishing shots, over the shoulder shots and high angle shots are the most frequently used shots.
  • The films are usually presented in a low key lighting manner with stark, monotonous colours. 
Iconography:
  • Bloody Knives
  • Blood
  • Masks
  • Shadows
  • Crucifix
Narrative:
  • A conventional horror film narrative, proposed by Todorov, would be equilibrium > disruption > resolution pattern.

What Defines Genre?

Genre is a way of classifying something via it's codes, conventions, codes and contributing elements.

An Introduction to A2 Media.

This year in media, I will be producing, planning and evaluating a horror film trailor, advertisement and magazine cover.

I plan to look at products similar to that of the ones that I will be creating, identifying the code, conventions and repertoire of the horror genre so that my products will be as close to the genre as possible.